Nicorette Chewing Gum

Pan-European campaign featuring a hapless smoker. Used to promote nicotine replacement therapy.

Nicorette - Storm

Nicorette - Train

Nicorette - Cafe

Nicorette - Storm (reshot for the Brazilian market)

They say imitation is the sincerest form of flattery, so I should've been proud when I heard they were reshooting the 'Storm' spot scene-for-scene for the Brazilian market, however, I couldn't help feeling just a little perplexed. I'd imagine this is how 'Hitch' felt when they remade Psycho. Probably. If he were still alive.