Theraflu

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Campaign to launch New Theraflu Hot liquid in the US and Russia. Two markets that are more used to popping pills when a hot drink might actually deliver a better solution. The objective was simple, to engage sufferers with a clear and direct mnemonic - Hot Beats Cold.

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Rolled out across TV, social, digital, a full 360ª campaign to get people to change the way they respond to those first sniffles.