Campaign to launch New Theraflu Hot liquid in the US and Russia. Two markets that are more used to popping
pills when a hot drink might actually help them feel better. The solution, engage sufferers with a simple mnemonic;
when you're experiencing cold symptoms, just remember - Hot Beats Cold.
Rolled out across TV, social, digital, a full 360° campaign to change the way people respond to those first sniffles.
Mobile and social films